Webroot Kicks Off Holiday Retail Shopping Season With Top-Selling PC Security Product
Webroot Takes the Lead over Black Friday with 32.8 Percent of the Retail Security Market
Boulder, Colo., December 09, 2009
Webroot, a leading security provider for the consumer, enterprise and SMB markets, today announced Webroot® AntiVirus with Spy Sweeper was the top-selling security product in the U.S. retail market for the week ending November 28, 2009, capturing 32.8 percent of unit share, according to The NPD Group’s Weekly Tracking Service. This period includes retail sales on Black Friday, when the holiday shopping season traditionally begins.
The market share data reflects the latest numbers reported by The NPD Group, a leading global provider of consumer and retail market research information.
"Consumers today want Internet security that protects their personal and financial information online without slowing down their computers. This is especially top of mind during the holidays when over two-thirds of consumers we recently surveyed plan to buy at least half of their holiday gifts online," said Paul Lipman, senior vice president and general manager of Webroot’s Consumer business. "The latest data from NPD demonstrates that consumers prefer the superior protection and performance of Webroot AntiVirus with Spy Sweeper over products from any other provider of consumer security."
Webroot currently provides protection for over 7 million consumer PCs and has received numerous press awards including 10 PC Magazine Editor’s Choice awards. With a broad portfolio of security products, including Webroot® Internet Security Essentials and Webroot® Spy Sweeper, the company provides multiple layers of protection that enable individuals to safely bank, shop, search, download music and store digital files online.
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Webroot is committed to taking the misery out of Internet security for consumers and businesses. Founded in 1997, privately held Webroot is headquartered in Colorado and has operations across North America, Europe and the Asia Pacific region. For more information, visit http://www.webroot.com or call 800.772.9383. Read the Webroot Threat Blog: http://blog.webroot.com. Follow Webroot on Twitter: http://twitter.com/webroot.
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