A typical campaign attempting to trick users into installing Potentially Unwanted Software (PUA), would usually consist of a single social engineering vector, which on the majority of cases would represent something in the lines of a catchy “Play Now/Missing Video Plugin” type of advertisement. Not the one we’ll discuss in this blog post. Relying on deceptive “visual social engineering” practices, a popular French torrent portal is knowingly — the actual directory structure explicitly says /fakeplayer — enticing users into installing the BubbleDock/Downware/DownloadWare PUA. What kind of social engineering tactics is the portal relying on? Let’s find out.