Posts Tagged: UVP


Cybercriminals differentiate their ‘access to compromised PCs’ service proposition, emphasize on the prevalence of ‘female bot slaves’

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From Bitcoin accepting services offering access to compromised malware infected hosts and vertical integration to occupy a larger market share, to services charging based on malware executions, we’ve seen multiple attempts by novice cybercriminals to introduce unique value propositions (UVP). These are centered on differentiating their offering in an over-supplied cybercrime-friendly market segment. And that’s just for starters. A newly launched service is offering access to malware infecting hosts, DDoS for hire/on demand, as well as crypting malware before the campaign is launched. All in an effort to differentiate its unique value proposition not only by vertically integrating, but also emphasizing […]

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