Webroot, the market leader in cloud-based, real-time internet threat detection, today unveiled the new Webroot® Channel Edge® Reseller Program. This improved structure enables Webroot to provide market-specific tools and resources to help its growing global network of value added resellers (VARs), distributors, service providers and systems integrators to increase their close rate and grow their business. The revamped Webroot partner program is another step in the company's increased channel focus which has driven triple-digit year-over-year growth in the small and medium business (SMB) segment.
Click to Tweet: Webroot Channel Edge Reseller Program Empowers Partners.
"Channel partners are a critical component of Webroot's growth strategy in the SMB segment, so having a strong partner enablement program is very key to our success," said David Bennett, vice president of worldwide consumer and SMB sales at Webroot. "The new program offers an innovative set of tools designed to support our partners at every stage of the sales cycle. Our objective is to increase our network of highly-skilled and motivated partners with deep expertise in our products, so our users get the best experience possible from pre-sales evaluation to post-sales support."
New Webroot Program and Incentives
In addition to delivering attractive profit margins, Webroot's innovative new program includes access to the Channel Edge Partner Toolkit for all partners. This toolkit contains an innovative set of sales and marketing tools designed to help partners rapidly grow their business with Webroot support at every stage of the sales cycle, from customer education and prospecting, to successful deal closure.
Key elements of the Channel Edge Partner Toolkit include:
- Web Content Syndication delivers product content, trial software downloads and whitepapers directly from a partner's website. Prospects can educate themselves on Webroot solutions and initiate a trial that links back to the partner. All of the information is updated automatically by Webroot, so partners and their prospects, always have the most current materials.
- The Resource Center provides a wide range of pertinent sales and marketing materials directly to partner sales and marketing teams, giving them instant access to the information they need when they need it—without the hassle of remembering login information.
- Social Syndication empowers partners to become a savvy security thought leader and influential voice in promoting security solutions and services to their prospects. Through this syndication module, partners can easily push fresh content and communicate with potential buyers through multiple social media sites.
In addition, partners committed to working with Webroot and meeting a minimum quarterly revenue attainment are enrolled as Elite Resellers and receive added benefits such as qualified sales leads, speaking engagements and joint seminars, market expansion programs, sales incentives, and a dedicated channel account manager.
"The Webroot Channel Edge Reseller Program continues to evolve and prove that innovation is core to the Webroot DNA. The new program enables partners with a set-it and forget-it portal where we have the ability to select syndicated web content and current marketing materials, which are automatically co-branded. We can easily access resources directly from the desktop without the need to remember passwords," said Matt Biben, sales and marketing director at TLIC Worldwide, Inc. "This tool streamlines our ability to market and sell Webroot products and is unique among the vendors with whom we work."
Significant Market Momentum and Industry Recognition
In addition to the revised partner program, Webroot's increased channel focus has driven significant momentum, resulting in 315 percent revenue growth since the beginning of 2013, led by resellers, MSPs and distributors rapidly adopting Webroot SecureAnywhere® Business – Endpoint Protection and Webroot SecureAnywhere® Business – Mobile Protection to provide remote security management and administration to their customers.
Further, Marya Munir, senior channel marketing manager at Webroot, was selected for CRN's 2014 Women of the Channel. The annual list highlights the accomplishments of female executives within vendor, distribution and solution provider organizations.
"The modern threat landscape is increasingly more sophisticated and complex, with new malware emerging constantly. Partners are hearing the demand for more effective, better performing solutions from their customers and are turning to Webroot to meet this need. With our superior, cloud-based security solutions and our enhanced partner program, Webroot partners can offer the best protection, improve customer satisfaction and grow their business effectively," said Bennett.