Webroot, a leading security provider for the consumer, enterprise and SMB markets, today announced it has been selected by Everything Channel as a CRN Emerging Tech vendor. Webroot was recognized by CRN for the Webroot® E-Mail Security Software as a Service (SaaS) and Webroot Web Security SaaS solutions, which deliver high margins for channel partners with innovative and easy-to-use technology.
"Webroot’s goal is to provide security SaaS solutions that offer better protection against the rapidly evolving threats delivered through email and the Web. Recognition as a CRN Emerging Tech vendor further supports our approach to SaaS-based perimeter security, which delivers highly effective security without the cost and maintenance of appliances and software," said Mike Irwin, COO, Webroot.
In January 2008, Webroot introduced the E-Mail Security SaaS solution which includes dynamic virus and spam filters to protect against 98 percent of email spam and 100 percent of known viruses, as well as data archiving capabilities. Earlier this month, Webroot launched the Web Security SaaS solution to protect both on-site and mobile employees from viruses, spyware and other malware attacks, while ensuring appropriate employee Web usage. Both solutions are delivered through the Webroot Channel Edge™ Partner Program.
“Our partners are thrilled with their predictable recurring revenue streams as a result of a 99 percent customer renewal rate annually with our perimeter based email and web security SaaS solutions. We are happy to receive this recognition for providing both high margins and exemplary partner support and satisfaction that we worked so hard to incorporate within the Channel Edge™ partner program,” said Irwin.
According to CRN’s Emerging Tech Survey, the top reasons channel partners add emerging technologies include: the technology is superior to other products in the market segment; the technology complements a channel partner’s existing practice areas; emerging vendors provide better services opportunities; emerging vendors pay better attention to partners; emerging vendors offer higher margins, customers want alternative product choices; and emerging vendors have better joint marketing programs. In addition, 61 percent of channel partners surveyed plan to increase the number of emerging technology vendors they partner with in the next 12 months.
"New and innovative vendor partners can help spur profitable new ideas that Solution Providers can use to build revenue and customer loyalty, and the CRN Emerging Tech list is where Solution Providers go to find these vendors," said Robert C. Demarzo, senior vice president and editorial director, Everything Channel editorial.
Final selection to the Emerging Technology list was made at the discretion of the CRN editorial team after a review of the submitted information and conversations with current or targeted channel partners. Vendors who were selected for the CRN Emerging Tech list have an established channel partner program and formal guidelines for recruitment. A recognized vendor must demonstrate that its direct sales mix is trending down as evidenced by the company’s revenue history, a channel positive or channel neutral strategy for internal sales compensation, and not be a dominant market share player.
CRN provides solution providers and technology integrators with the crucial information and analysis they need to drive their company’s sales. As an advocate for and voice of the IT channel, solution providers turn to CRN first for immediate information. Celebrating its 25th year, CRN is the most trusted source for channel professionals. CRN can be found on the web at www.channelweb.com.
Everything Channel (www.everythingchannel.com, www.channelweb.com)
Everything Channel, formerly CMP Channel, is the global leader in technology sales and serves as the one stop shop for the sales channel that drives 75 percent of technology sales throughout the world. IT suppliers and Solution Providers turn to Everything Channel to manage and accelerate their business. Everything Channel provides the answer to strategy and branding, online marketing, research/market intelligence, lead generation, branded and custom events, education and workflow tools targeted to those who buy and sell through the Channel. Everything Channel is a subsidiary of United Business Media (http://www.unitedbusinessmedia.com/), a global provider of news distribution and specialist information services with a market capitalization of more than $2.5 billion.