Two big trends stood out at RSAC 2018. Many organizations that once thought all threat intelligence was created equal have gained appreciation for quality data feeds that deliver real-time information vs. crowdsourced or static lists. Endless alerts and flashy numbers are no longer enough. Companies want to know the “why?” and “what actions they can take?”
“What this tells me is that Webroot is in the right place at the right time with the best solution, and that is a great place to be,” said Michael Neiswender, vice president, embedded security sales.
The subtle messages of small-to-medium businesses (SMBs) and managed service providers (MSPs) demanding a certain focus didn’t fall on deaf ears. The question asked over and over was “how do you get into the SMB space?” There was a clear understanding that it’s a hot market, hard to penetrate, and has specific needs. SMBs require solutions architected from the ground up for multitenancy, high efficiency, and ease of use—customer experience cannot be neglected.
David Dufour, vice president, engineering said, “MSPs are a big business. A lot of people are aware of it, but they don’t know how to attract that market. We’re in a really good position as a company because we understand them.”
As Webroot spoke with industry peers during the four-day cybersecurity conference, the conversations led to a few more themes.
Real Threat Intelligence is King
Security professionals have a desire for real-time, quality threat intelligence. They are looking for insights that draw from multi-geo, -device, and -businesses. How the updates are delivered to the customer is also of importance. The reality is the scale of threats and the associated risks facing organizations is increasing at a rate companies are finding difficult to manage.
Security is Everyone’s Responsibility
The idea of inherent security will become more mainstream. All companies will have to start thinking and acting like security companies, putting user education first. Loosely handling personal data is no longer an option. GDPR will make sure of that. Simple: your weakest link can be your strongest defense if properly trained.
Getting Back to Basics
Fundamental concepts of cybersecurity are as relevant as ever. The basics at their core address security as a requirement for businesses today in our connected environment. To be effective using cybersecurity start by following the basic fundamental concepts of protect, detect, respond, recover, and user training.
Into the Future
Threat intelligence will continue to offer a powerful position for those who choose to listen to the industry. As Webroot prepares for greater growth in the coming months and years, we are uniquely positioned for the future. You can expect more threat intelligence insights via our Annual Threat Report and Quarterly Threat Trends; continued investigation into our partners’ needs; and solutions that will meet partners where they are.
More companies will realize their customers want them to look at them in a new light. They will also begin to ask the right questions to provide solutions that uniquely address the concerns security professionals have when building their own internal security programs.
“There were companies that I could tell had methodically built out platforms to address specific threats,” said Gary Hayslip, chief information security officer. “These vendors differed from their competitors, because they knew what issues to solve and their technologies were uniquely focused on providing value by integrating with broader platforms to manage risk.”