Business + Partners

How Ransomware Sneaks In

Ransomware has officially made the mainstream. Dramatic headlines announce the latest attacks and news outlets highlight the staggeringly high ransoms businesses pay to retrieve their stolen data. And it’s no wonder why – ransomware attacks are on the rise and the...

An MSP and SMB guide to disaster preparation, recovery and remediation

Introduction It’s important for a business to be prepared with an exercised business continuity and disaster recovery (BC/DR) plan plan before its hit with ransomware so that it can resume operations as quickly as possible. Key steps and solutions should be followed...

Podcast: Cyber resilience in a remote work world

The global pandemic that began to send us packing from our offices in March of last year upended our established way of working overnight. We’re still feeling the effects. Many office workers have yet to return to the office in the volumes they worked in pre-pandemic....

5 Tips to get Better Efficacy out of Your IT Security Stack

If you’re an admin, service provider, security executive, or are otherwise affiliated with the world of IT solutions, then you know that one of the biggest challenges to overcome is efficacy. Especially in terms of cybersecurity, efficacy is something of an amorphous...

How Cryptocurrency and Cybercrime Trends Influence One Another

Typically, when cryptocurrency values change, one would expect to see changes in crypto-related cybercrime. In particular, trends in Bitcoin values tend to be the bellwether you can use to predict how other currencies’ values will shift, and there are usually...

Redundancy for resilience: The importance of layered protection in the cloud

At Carbonite + Webroot, we’re always preaching about the importance of layering security solutions. Because here’s the truth: data’s always at risk. Whether from cybercriminals, everyday mishaps or mother nature, businesses can put up all the defenses they want but disaster only has to successfully strike once.

The global pandemic means more work is being conducted in the cloud, so this is no time to be lax with the security of cloud backups. Unless protection is redundant, organizations risk of losing mission-critical data – for minutes, days or permanently depending on the disaster – and putting their survival at risk.

That’s why layered protection in the cloud is so critical to cyber resilience. Without it, any one failure can be catastrophic.

So, how’s it done?

Let’s start with endpoints

For organizations managing hundreds or thousands of endpoints, backing each up to the cloud is important for keeping employees productive in the case of hardware failure, device theft, damage or malicious insiders. It’s easy to see how a laptop can be damaged, so it’s obvious for most that files stored locally should be backed up to the cloud.

But it’s also important to recognize that work done in the cloud should also be backed up. For example, one of the world’s most popular productivity tools for office workers, Microsoft 365, increasingly carries out its core functions in the cloud. But it has some serious gaps in terms of backup capabilities.

The average endpoint user may not know or care which important work files are stored, so long as they’re there when needed. This makes it important that Microsoft 365 data is backed up to the cloud – regardless of whether the user is aware if updates are being made locally or if the location is using its cloud capabilities.

Finally, but in the other direction, cloud-based cybersecurity offers another form of data security from the cloud. This method avoids the risk of endpoints relying on out-of-date file definitions of known-bad files, instead relying on near real-time threat telemetry from the cloud. This allows for the near real-time protection of all endpoints using the solution once a threat is identified.

But must also include servers

It’s less obvious to many of us that servers are at risk of becoming ground zero for data loss as well. Hardware sometimes fails, power cords can be tripped over, or worse…natural disasters can strike data centers, wiping out servers through fires, floods or other types of damage.

What good are endpoints without the servers that feed them information? Cloud computing technology offers a handful of flexible opportunities for backing up data housed on servers.

On-premise servers – used to store data locally based a business’s preference, regulatory needs or other reasons – can and should still be backed up to the cloud in case of a localized outage. Usually this entails concentrating data within a single point of storage (a “vault”) that’s then bulk uploaded. This duplicated data can then be accessed in the event a physical location loses power or a fiber optic cable is severed by construction work, for example.

Off-premise server banks also can and should be protected by cloud backups. Many of these servers may store their data in public clouds, which are normally but not always highly reliable. Public cloud outages do happen. When they do, it pays to have another cloud backup solution to failover to so the business can continue to run.

Whether or not this data is stored in the cloud permanently or migrated there when needed, redundancy is established when on and off-premise server banks are backed up to the cloud.

Rounding out the redundancy is a disaster recovery as a service (DRaaS) solution. This form of high-availability replication anticipates a worst-case scenario for server data loss. With DRaaS, byte-level replication of changes on an organization’s systems are sent to the cloud. In the event of a disaster, you

Note that DRaaS is not to be confused with being a replacement for backup. These are two different solutions that can work perfectly well alongside each other. Backup should apply to every server in an environment and offers long term retention with flexible restore options.  DRaaS typically would be layered on top of backup, for the most mission critical servers, resulting in options to either restore from backup, or failover directly and rapidly to another cloud depending on the event that has rendered the production server or data inaccessible.

Maintain uptime, all the time

Threats to business data are all around us. Rates of ransomware are rising and remote workforces have ballooned since the outbreak of COVID-19. This is no time to trust in a single cloud as an organizational backup strategy. No single point of failure should keep users from accessing business-critical data. Luckily, there are many options for designed layered backup across clouds.  

What’s the difference between high availability and backup again?

It’s not just that they’re making headlines more often. Ransomware rates really are rising. Given the recent spate of high-profile attacks, it’s worth remembering the difference between standard backup and high-availability replication.

Our research suggests that the costs of ransomware for businesses can amount to much more than an extortion payment. They include lost hours of productivity, reputational damage, compliance fines and more. But maintaining access to critical data at all times can undermine ransomware actors’ leverage over an organization, reduce recovery time and earn the good graces of regulators and the public.

Ultimately, doing so comes down to answering the question: what data does my business simply need to back up, and what data can my business simply not do without? Knowing the difference helps to determine the Recovery Time Objective (RTO) for a given type of data or application.

A 24-hour recovery time may fall within the RTO for non-essential data and applications. For mission-critical data, on the other hand, a 24-hour recovery period may exceed the acceptable amount of time to be without access to data. It could drive up the cost of data breach significantly, perhaps even higher than a ransomware payment.

Also, it may come down to the amount of change-rate data that can be acceptability lost. Knowing the acceptable Recovery Point Objectives (RPO) can be as important as knowing the required RTOs.  For instance, a highly transactional system performing critical Online Transaction Processing (OLTP) could not afford the loss of data that occurred between backup cycles. 

Well-designed data backup plans tend to be a blend of both standard backup and high availability, so it helps to know the difference when determining which is the better fit for a given system, application or set of data.

Data backup

There are all sorts of good reasons to keep regular, reliable backups of business systems. These may concern the normal conveniences of document retention – not having to begin a project from scratch in the case of accidental deletion, for instance – or to satisfy industry or legal compliance regulations.

These backups are taken at pre-determined time intervals, typically once a day during non-working hours, and stored on a backup server. Often backups will be given an associated value called a retention.  A retention allows organization to keep certain backups for a longer period of time.  For instance, a business may decide it’s necessary to keep daily backups for a total of 30 days. But due to storage concerns, they will drop off the server on day 31. However, regulations or corporate policies may require keeping certain backups longer, so often they will designate a monthly of a yearly backup that has an extended retention for one or even up to seven years. 

Recently, backup servers have been targeted by ransomware actors.  Criminals will study an organization’s environment and specifically backup services. Therefore, it’s extremely important to have a backup for the backup. One of the preferred methods is a secondary cloud copy of the backup server.  Since the cloud copy sits on a separate network, it provides a layer of security making it more difficult to span the separate cloud network and target the secondary backup copy.

In most cases, backups like those discussed above have recovery times of hours for a localized power outage or even days for a flooded server room, for example. For an HR system, this RTO may be acceptable. For a point-of-sale system, this could mean significant lost revenue.

High availability

When a backup’s RTO and RPO time values do not meet the needs for recovering a company’s critical systems (OLTP servers, for instance), high-availability replication is an effective alternative for ensuring required operational performance levels are met. High-availability replication accomplishes this by keeping an exact copy of critical servers, maintained by real-time, byte-level replication, which remain powered off until needed. 

When that time comes, a failover procedure is initiated, and the copy assumes the role of the production system. The failover process typically occurs within a matter of a second or minutes, depending upon the server configuration or network latency. In cases of hardware failure or data center disasters, high-availability replication can stave off a data loss disaster.

However, since replication is real-time, an offline copy can be corrupted if the primary is attacked by ransomware. Therefore, system snapshots may be required to maintain clean point in time copies of the system. Snapshots are typically non-intrusive, do not noticeably delay replication and provide a failover with a better RPO than backup.

Like with backup, an off-site cloud solution can step in if on-site servers are out of commission. Latency can slightly lengthen recovery a small amount as the off-site cloud boots up, but the time to recovery still feels like a blip to users or customers.

For some organizations there may be no data critical enough to warrant implementing this high-availability architecture. For others, all data may be considered essential. For most, the reality will be fall somewhere in the middle. If companies are highly regulated or mandated by specific corporate retention requirements, a combination of high-availability replication and backup will likely exist for the same server.

Ensuring resilience against ransomware

In a blended backup/high-availability strategy, what matters most is deciding which systems are backed up by which before the worst happens. Whether handling backup for your own organization or for clients’, it’s important to have a well-tested backup plan in place that takes in RTOs based on acceptable amounts of downtime for data and applications.

4 ways ransomware can cost your business (in addition to extortion)

Cybersecurity analysts are charting both a rise in ransomware incidents and in amounts cybercriminals are demanding from businesses to restore their data. That’s bad news in itself, but what’s often overlooked are the additional ways – beyond payments victims may or may not choose to make– victims pay for these attacks.

Our latest threat report found the average ransomware payment peaked in September 2020 at more than $230 thousand. But the ransom alone doesn’t tell the whole story. To do that, we conducted another study to tally and quantify the collateral damage from surging ransomware incidents and rising extortion amounts.

These are some of those affects inflating the price tag of an attack, which we call The Hidden Costs of Ransomware.

1. Lost productivity

Our survey data found that hours of lost productivity from a ransomware incident were closely related to the length of time to discovery of the attack. Generally, faster detection meant limiting the spread of the infection and less time spent on remediation. In other words, the further ransomware spreads the longer it takes to eradicate. Unfortunately, almost half (49%) of respondents to our survey reported being unaware of the infection for more than 24 hours.

A third of incidents were reportedly remediated in 1-3 hours, while 17 percent required 3-5 days of effort. We attempted to quantify these lost hours based on hours spent on remediation (easily measurable) and the opportunity costs from diverting resources from IT teams’ “blue sky” responsibilities (tougher to measure).

Factoring in varying costs of IT resources, we determined low/high cost estimates for hours of remediation reported by survey respondents. These ran from $300/$750 for three hours or remediation to $4,000/$10,000 for five workdays of remediation. (A full breakdown is available in the report.)

2. Downtime costs

Regardless of whether an organization decides to pay a ransom, how long does it take to return to normal operations?

In our study, businesses that didn’t pay ransoms had recovered their data quicker than those that didn’t pay. Specifically, 70 percent of companies that didn’t pay a ransom were able to recover their data within a business day, compared to 46 percent that did.

Presumably this has to do with whether a target had readily available backups, and lost time due to back and forth with extortionists or time spent making a payment.

One of the most important factors in determining downtime costs is specifying the value of the data that’s become unavailable. Is it critical to conducting business operations? Or is it nice to have but not essential like marketing or prospecting data?

Determining data’s value helps businesses formulate their recovery time objectives (RTOs). For non-critical data and applications, a 24-hour recovery time may fall within the RTO. For mission-critical data, a 24-hour recovery may exceed the tolerable limit and help drive the cost of downtime higher than the ransom itself.

3. Impact on client operations

Nearly half (46%) of the businesses in our survey reported client operations being adversely affected by a ransomware incident at their own company. This could quickly sever business relationships that take a long time to build and result in the loss of anticipated revenue. But that’s not even be the riskiest aspect of client operations being affected.

The implications of supply chain attacks, especially for MSPs, came into sharper focus last year following the SolarWinds attack. Were a cybercriminal to compromise a trusted supplier to distribute ransomware, rather than for surveillance as in that attack, the costs could be enormous.

MSPs should seriously consider the possibility of becoming the source for such a supply chain attack, especially those with clients in critical industries like energy, public utilities, defense and healthcare.   

4. Brand and reputational damage

Consider the headlines and airtime generated by ransomware attacks against high-profile targets. A Google search of “Garmin ransomware,” for instance, returns more than 1 million results. While your organization may not be a global tech giant, it also likely doesn’t have the staying power of one.

In our study, 38 percent of businesses admitted their brand was harmed by a run-in with ransomware. Beyond lost customers, publicity issues could force businesses to enlist the services of expensive PR or communications firms to repair the damage.

Businesses with the resources to do so should consider themselves lucky, because the alternative is worse. Silence or an uncoordinated response to a ransomware attack – especially one that affects customers – can come of as unserious, callous or ineffective.

Reputational damage in an age of heightened sensitivity to cybersecurity incidents can have significant consequences. Our data shows that 61 percent of consumers switched some or all their business to a competing brand in the last year, and 77 percent admit they retract their loyalty now quicker than they once did.

The list goes on…

By no means is this an exhaustive list of the hidden costs of ransomware. They extend to fines for breaches of compliance regulation, the rising costs of cybersecurity insurance and a host of other unforeseen consequences.

For the complete findings from our survey and our recommendations for not encountering these hidden costs, download the full report.

Download the eBook

Podcast: How to build a cyber resilient business

Cyber resilience refers to a business’s ability to mitigate damage to its systems, processes and even its reputation. It’s based on the principle that, in the real (and really connected) world, adverse events occur. This could be in the form of a user enabling a breach by providing sensitive information during a phishing attack, through a new threat known as a “zero day” being weaponized against a business, or an event of any complexity in between.

When it comes to building a cyber resilient business, technology is an important piece. But it’s not the only one. A well-rounded security strategy is also essential. People and processes are key ingredients when it comes to that.

Audit checklists are a great place to start when ensuring your business is taking a holistic approach to data security, and so is this revealing conversation with Channel E2E and MSP Alert editor Joe Panettieri and a product marketing expert at OpenText.

The two discuss how there’s no silver bullet to all the potential threats to your data security, but how adapting the right mindset can help organizations begin to think about security differently. Our experts cover the “train, block, protect, backup and recover” model and what solutions for each can look like as a part of a real-life security stack.

The two touch on the importance of user security training, variables introduced by widespread remote workforces and how backup can undermine ransomware actors. Whether you’re designing a cybersecurity framework for your own business or putting one in place for clients, you won’t want to miss this conversation.

Podcast: Can we fix IoT security?

For many U.S. workers the switch to remote work is a permanent one. That means more high-stakes work is being conducted on self-configured home networks. For others, home networks are simply hosting more devices as smart doorbells, thermostats and refrigerators now connect to the internet.

Security experts warn that while the internet of things (IoT) isn’t inherently a bad thing, it does present concerns that must be considered. Many devices come pre-configured with inherently poor security. They often have weak or non-existent passwords set as the default.

As our guest and host Joe Panettieri discuss, these are issues that would be addressed on corporate networks by a professional IT administrator. The conversation covers the issues of IoT and home network security both from the perspective of the average family household and what the age of remote work means for employees working on their own networks.

Security intelligence director Grayson Milbourne brings a unique perspective to the podcast. Having held senior roles in both threat intelligence and product management, Milbourne is acutely aware of what the threats security products come up against. He knows both the cyber threat landscape and the consumer internet security market, so he’s able to provide insightful advice for how tech-loving homeowners can keep personal networks powerful and protected. 

Milbourne suggests problems of IoT and home network security could be addressed with a cybersecurity version of ENERGY STAR ratings. A program could formalize current IoT security best practices and incorporate them into a standard consumers recognize.  

During this informative podcast, Panettieri and Milbourne discuss that idea and more cybersecurity topics related to IoT devices. They cover:

  • The difference between device security and the security of the app used to control it
  • How to leverage user reviews while researching IoT devices and what security concerns to check on before buying
  • Privacy and data collection issues, including why one of the most common IoT devices may be among the most intrusive
  • Configuring IoT devices to prevent them from joining rogue IoT zombie networks

Whether you’re an IT administrator trying to secure remote workers or just own a smart TV, there’s something in this conversation for you. Be sure to give it a listen.

An MSP and SMB guide to disaster preparation, recovery and remediation

Introduction

It’s important for a business to be prepared with an exercised business continuity and disaster recovery (BC/DR) plan plan before its hit with ransomware so that it can resume operations as quickly as possible. Key steps and solutions should be followed to prepare and respond to cyber threats or attacks against your organization.

It may be as simple as the deployment of antivirus plus backup and recovery applications for your end users, or a more complex approach with security operations center (SOC) tools or managed response solutions coupled with network security tools such as DNS and Web filtering, network and endpoint firewalls, VPNs, backup and recovery and others.

It’s also essential to ensure end-users are trained on ransomware threats as a part of a good security awareness training program. The bottom line is, if prevention tools and training fail and your organization is compromised, you need to have a protection plan that gets your company assets and resources back to work quickly and securely.

What preparation is needed

When contemplating an in-depth plan, specific questions come to mind—the whats, the hows, the whys, and most importantly, the whos must be defined in the plan. When asking these questions, we need to be prepared to identify the resources, people and applications inlcuded. We must determine how to react to the situation and execute the logical steps and processes required to reduce damage as quickly as possible. 

Below are some questions to get us started.

Key questions

  1. Who will be involved in recovery and communication when your DR plan is in action?
  2. How much downtime can your organization withstand?
  3. What service level agreement (SLA) do we need to provide to the business and users?
  4. What users do we need to recover first?
  5. What tools do we have to reduce risk and downtime within the environment?
  6. How are user networks separated from operational or business networks?
  7. How quickly can data protection tools get us up and running again?
  8. Can users get their data back if an endpoint device is compromised?
  9. Can we determine when the ransomware first hit the network or endpoint devices?
  10. Are we able to stop the proliferation of ransomware or malware throughout the network?
  11. Can we recover quickly to a specific point in time?
  12. Can our users access their data from the cloud before it has been restored?

Application Needs

The solutions below, coupled with an exercised BC/DR plan, will help reduce your organizational risk exposure and allow for quick remediation.

  • An endpoint security solution capable of determining what events took place and when
  • A DNS security solution capable of turning away security threats at the network level
  • A solution for endpoint backup and recovery that can safeguard data should these other solutions be compromised

Lines of Communication

Equally important as the technology are the people who manage and maintain the systems that support the different business units within an organization. For example, your security team and your endpoint support team need to be in regular discussions about how the teams will communicate when under attack. You need to determine who is responsible, what systems, and when they should be brought into the process when under attack.

System Response Ratings

A system response rating system can assist in determining which systems or employees require a higher degree or speed of response. To do this, organizations must specify the value of the system or resource and where that resource sits regarding protection or remediation priority. This is often determined by the value of the resource in monetary terms. For example, suppose the loss of a specific system would incur a massive loss of incoming revenue. In that case, it might be necessary to place a higher priority in terms of protection and remediation for it over, say, a standard file server. 

The same can be said for specific individuals. Often C-level resources and mid-tier executives need to be out in front of a situation, which highlights the importance of making sure their resources like laptops and portable devices are protected and uncompromised. They are often as important as critical servers. It is necessary to classify systems, users and customers regarding their criticality to the business and place priorities based on the rating of those resources.

Now that we know a bit of the who, what, and how, let’s look at how to recover from a single system to an entire enterprise.

Recovery and Remediation

Recovery is an integral part of any BC/DR plan. It gives organizations a playbook of what to do and when. But it’s not enough to recover your data. Admins also need to understand the remediation process that should be followed to prevent further infection of systems or proliferation of malware within an organization.

Scenario

Ransomware hits user’s laptops, encrypting all of the data. The laptops have antivirus protection, but no DNS protection. All network security is in as firewalls and VPNs, with some network segmentation. There is also a security team in addition to the end-user support team. The ransomware that hit is polymorphic, meaning that it changes to prevent detection even if the first iteration of the ransomware is isolated.

Solution

The first step is consulting the endpoint security console to learn when and where the malware was first seen. If backups are still running, they should be suspended at this point to prevent infected data from being being backed up with malware. This can be done either from the dashboard or from an automated script to suspend all devices or devices that have been compromised.

A dashboard should provide the ability to do single systems easily, while scripts can help with thousands of devices at a time. APIs can help to automate processes like bulk suspend and bulk restore of devices. At this time it may be prodent to block traffic from the infected areas if network segmentation is enabled to prevent the spread of malware. 

Now it’s time to review the protection platform to determine the date the file was noticed, the dwell time and when the encryption/ransomware started executing. Once these facts have been determined, it’s possible track down how the organization was breached. Understanding how malware entered the network is critical to prevent future infections. Since, in our example, ransomware infected devices, a tested and reliable recovery process is also necessary.

Understanding the timeline of events is critical to the recovery process. It is essential to know the timing for the first step in the restore process to set your time to restore. Once an admin can zero in on date and time to restore, affected devices can be compiled into a CSV file and marked with a device ID number to reactivate any backups that were halted once the breach was discovered..

Once the data, source, target device IDs, date, and time to restore from are combined with a bulk restore script, a bulk restore can be pushed to the same laptops or new laptops. As heppen, solutions offering web portals can return to work quickly.

Summary

Thre right tools, planning, importance hierarchy and communication channels across a business are essential for establishing cyber resilience. Once a timeline of a breach has been determined, these elements make restoring to a pre-infection state a process that can be planned and perfected with practice.  

Oh no! A client failed a pen test. Now what?

In a previous post, we talked a bit about what pen testing is and how to use the organizations that provide them to your benefit. But, what about when one of them hands a client a failing grade?

Consider this, you’re an MSP and you get a letter or email from one of your customers that reads:

“Dear ACME MSP,

We regret to inform you that you’ve had a Penetration Test Failure produced by: “FreindlyHacker-Pentesting Inc” and we’d like to discuss the details further to determine if you have what it takes to continue to handle our security needs.

Regards,

Largest MSP Customer.”

A customer may not pass along this exact wording, but the implications are clear. The results can be embarrassing or at worst devastating. When a customer reaches out after failing penetration testing, it can put an MSP on its heels and create unnecessary angst. Should the MSP have been more involved in the testing? Did my tools cause the failure Has the MSP soured its relationship with its client? Will the business be lost?

So, how should an MSP respond when a customer fails a pen test?

Some MSPs turn to self-doubt and start wondering if the layers of protection they’ve put in place are worth the costs. Others will immediately start pointing fingers at the tools that were identified in the pen test report. When a report comes through with a failure, it’s usually unexpected and can take time away from more important activities.

To save time and effort if this should happen to you, here are a few key elements of a good response to a pen test failure.

Immediately start asking questions.

  • What kind of penetration testing was involved?
  • Who performed the testing and what are their credentials?
  • How was the penetration testing organization positioned to start taking action?
  • Where the testers acting as “Red Team” or “Blue Team” actors?
  • When did the testing take place?
  • May I examine the data and reporting?

Review your tools configurations.

Rather than immediately assume bad tech, it’s best to step back and evaluate each tool identified in the pen test report and the associated configurations, policies and control points. Often, a security tool is designed to identify, evaluate and/or stop bad actors along the threat chain. If it failed, it could be that a setting was disabled or miss-configured. Review all tools’ “best practice” guides, documents and suggestions before making assumptions.

Ask for partnership with the customer during their next review.

If the customer did not provide a heads up or pretesting communication, request that you be more involved during their next review. If pen testing is important enough for them to do once, it’s probably that they’ll do it bi-annually or annually, depending on the industry and regulatory concerns. It’s always good to be involved in advanced than after the fact.

Blue Teams vs. Red Teams: Which type of test was conducted?

The difference between a Blue Team and Red Team is how much previous access they have to a target’s networks and devices. This can make a huge difference in how the results of a pen test are interpreted. When a Blue Team—with some previous knowledge of an organization and its IT systems—is able to breach a business, it may not be representative of real-world circumstance. It could be an internal IT admin who was able to find a vulnerability after poking around in a system she previously had access to.

When a Red Team compromises a client, on the other hand, it’s time to examine the reporting closely. Starting with zero knowledge of an organization’s systems, this type of breach could point to serious flaws in the defenses an MSP has set up for a client. Likely there are real holes here which need to be patched.

Evaluate the pen testing organizations

While there are many levels of testing capability, keep in mind that pen testers come from many IT walks of life. Former sysadmins, hackers and network administrators make the most common tester. They come with their own experiences, specialties and biases.

One question to always ask is, what are the testing organizations credentials? What is their background and how did they come to the business? How long have they been testing?

The goal is to guage whether the individuals who’ve conducted the test are knowledgeable enough to make judgments about your organization’s defenses? Did they actually breach the defenses or are they simply reporting on a “potential” for a breach?

Not all testers are alike, not all testing organizations are alike.  Each has to successfully make the case of its own expertise in coming to the conclusion that it has.

As I say, trust but verify. And be prepared to ask LOTS of questions if a client ever fails a pen test.

An Inside Look at Cybercrime-as-a-Service

You’ve likely heard of software-as-a-service (SaaS), infrastructure-as-a-service (IaaS), and numerous other “as-a-service” platforms that help support the modern business world. What you may not know is that cybercriminals often use the same business concepts and service models in their own organizations as regular, non-criminal enterprises; i.e., the same practices the majority of their intended victims use.

As senior threat research analyst Kelvin Murray explains to Joe Panettieri, editor of Channel E2E and MSSP alert, in our most recent Hacker Files podcast, cybercrime-as-a-service “essentially follows the same path as most as-a-service things in business.” He goes on to explain, “If you were a small company in 2002 and needed to set up email, you’d set up a mail server, a mail relay, mail clients, and you might hire an email admin. And then you might have to set up things like spam filters yourself. People like Microsoft figured out that they could just provide all of [these services] from a web page and rent it out to companies and take all the hassle out of companies’ hands.” That’s the as-a-service model in a nutshell.

According to Kelvin, a very similar thing happened in the cybercriminal space. Effectively, talented criminals who’ve written successful malicious code have begun renting access to their own cybercrime “solutions” to lower-level criminals who either don’t have the resources or know-how to design, write, and execute cyberattacks on their own.

Of course, the people providing the so-called service don’t do so out of any goodness in their hearts; they do it for a cut (sometimes a significant one) of any profits made in an attack that uses their code.

Hear more about the evolution of cybercrime-as-a-service in the full podcast. Be sure to check out other discussions and recordings in our Cybersecurity Sound Studio.

Podcast: Cyber resilience in a remote work world

The global pandemic that began to send us packing from our offices in March of last year upended our established way of working overnight. We’re still feeling the effects. Many office workers have yet to return to the office in the volumes they worked in pre-pandemic. For MSPs, that makes up a good portion of their clientele.

Remote workers were abruptly pulled out from behind the corporate firewall, immediately becoming more susceptible to the targeted attacks of cybercriminals. Acceptable use policies could no longer be easily enforced, home devices became work devices, and employees distracted by life around them became more likely to click carelessly.

What’s worse, because the pandemic was affecting more or less all of us at the same time, cybercriminals had a virtually limitless pool of targets on which to test out new scams. Phishing scams imitating eBay skyrocketed during the first months of product shortages brought on by COVID-19. Scam emails claiming to be from Netflix rose by more than 600% in 2020.

We were fish in cybercriminals’ collective barrel. Now, even with vaccinations rising in the U.S., many companies are rethinking the way they work. It’s up to MSPs to have a strategy for security remote workers, because they’ll likely need to serve more than ever before.

Find out how to ensure your clients’ remote workers are resilient against attacks across networks in this informative conversation between ChannelE2E and MSSP Alert editor Joe Panettieri and his guest Jonathan Barnett. In addition to being a network security expert and senior product manager for Webroot’s DNS solution, Barnett brings 20 years of experience as the head of his own MSP business to the podcast.

Here’s what he has to say about ensuring a cyber resilient remote workforce.

5 Tips to get Better Efficacy out of Your IT Security Stack

If you’re an admin, service provider, security executive, or are otherwise affiliated with the world of IT solutions, then you know that one of the biggest challenges to overcome is efficacy. Especially in terms of cybersecurity, efficacy is something of an amorphous term; everyone wants it to be better, but what exactly does that mean? And how do you properly measure it? After all, if a security product is effective, then that means few or no cyberattacks should be getting through the lines of defense to the actual infrastructure. Yet, faced with modern cyber threats, that seems like a pretty impossible goal, particularly as many attacks are designed to operate under the radar, evading detection for weeks or months at a time.

As a result, many businesses and managed service providers may try to account for their efficacy needs in the tools that they choose, vetting the solutions with the highest reviews and the best third party testing scores. But the tools aren’t everything. What else can you do?

Here are our top 5 tips for getting the best possible efficacy out of your IT security stack.

  1. Partner with solution vendors who can guide you to the right setup.
    Most small to medium-sized businesses and many MSPs just don’t have the resources to keep dedicated security experts on staff. That’s not a problem, per se, but it does mean you might have to do some extra legwork when selecting your vendor partners. For example, it’s important to take a hard look at the true value of a solution; if it requires costly or time-consuming training to attain a skill level high enough to get maximum value from the product, then the cost-benefit ratio is much different than it initially appears. Be sure to choose vendors who provide the type of guidance, support, and enablement resources you need; who can and will advise you on how best to configure your cybersecurity and backup and disaster recovery systems; and who are invested in helping you ensure maximum return on the investment you and your customers are making in these solutions.

  2. Trust your tools, but make sure you’re using them wisely.
    According to George Anderson, director of product marketing for Carbonite + Webroot, OpenText companies, many of the tools IT admins already use are extremely effective, “as long as they’re being used properly,” he cautions. “For example, Webroot® Business Endpoint Protection includes powerful shielding capabilities, like the Foreign Code Shield and the Evasion Shield, but these are off by default, so they don’t accidentally block a legitimate custom script an admin has written. You have to turn these shields on and configure them for your environment to see the benefits; many people may not realize that. But that’d be one simple way admins could majorly improve efficacy; just check out all your tools and make sure you’re using them to their fullest capacity.”
  • Consider whether EDR/MDR/ADR is right for you.
    If you’re not already using one of the solutions these acronyms stand for, you’ve likely heard of them. Endpoint detection and response has a lot of hype around it, but that’s no reason to discount it out of hand as just another industry buzzword. It’s just important to demystify it a little so you can decide what kind of solution is right for your needs. Read more about the key differences here. Keep in mind, there’s often a high level of involvement required to get the most out of the additional information EDR provides. “It’s really more of a stepping stone to MDR for most MSPs,” per George Anderson. “Webroot Business Endpoint Protection actually provides all the EDR telemetry data an MDR solution needs, so I don’t recommend EDR alone; it should be used with an MDR or SIM/SIEM solution.”
  • Lock down common security gaps.
    Some of the easiest ways to infiltrate an organization’s network are also the easiest security gaps to close. Disable remote desktop protocol (RDP.) If you really need these kinds of capabilities, change the necessary credentials regularly and/or use a broker for remote desktop or terminal services. Use hardened internal and external DNS servers by applying Domain Name System Security Extensions (DNSSEC), along with registry locking domains; looking at certificate validation; and implementing email authentication like DMARC, SPF and DKIM. Be sure to disable macros and local admin privileges, as well as any applications that are not in use. And, of course, run regular patches and updates so malicious actors can’t just saunter into your network through an old plugin. These are all basic items that are often overlooked, but by taking these steps, you can drastically reduce your attack surfaces.

  • Train your end users to avoid security risks.
    Phishing and business email compromise are still top security concerns, but they’re surprisingly preventable at the end user level. According to the 2021 Webroot BrightCloud® Threat Report, regular phishing simulations and security awareness training can reduce phishing click-through by as much as 72%. Such a significant reduction will absolutely improve the overall efficacy of your security program, and it doesn’t impose much in the way of administrative burden. The secret to successful cyber-awareness training for end users is consistency; using relevant, high-quality micro-learning courses (max of 10 minutes) and regular phishing simulations can help you improve your security posture, as well as measure and report the results of your efforts. 

All in all, these tips are simple, but they can make all the difference, especially if you have big efficacy goals to meet on a lean budget.

For more industry tips and tricks and product-related news, follow @webroot and @carbonite on Twitter and LinkedIn.

How MSPs can use Webroot Cyber Resilience Solutions to Get their Time Back

Although they didn’t always call themselves a managed service provider, that’s exactly what T-Consulting has been since its inception. According to Vera Tucci, founder and CEO of the Italy-based MSP, it was her mission to give her clients more than a basic hardware/software bundle with a few hours of IT consultation. She knew her clients needed a greater level of service, especially those whose businesses had grown from small family operations into larger companies, and that’s what she built her own business to provide.  

When one of her oldest clients began having issues with the previous security program T-Consulting offered — issues that prevented the client from being able to access business critical systems and required hours upon hours of her team’s time to diagnose and resolve — Tucci immediately started working to identify a better solution. As far as she was concerned, the tools her team used should solve problems, not cause them. That’s when she came across the Webroot® portfolio of cyber resilience products for endpoint protection, DNS protection, and end user training.


“I actually remember the change in mood within my company. Within days of making the decision [to switch to Webroot], my employees were happy again. They weren’t waking up worried about what would go wrong. […] We saw immediate results in terms of the time our team suddenly had on its hands. We were not wasting time trying to solve problems we shouldn’t have had in the first place.” – Vera Tucci, Founder and CEO, T-Consulting

Hear how T-Consulting integrated Webroot® Business Endpoint Protection, DNS Protection, and Security Awareness into its RMM, enabling its team members to take back their time and refocus their efforts on business priorities and revenue-generating tasks in CEO Vera Tucci’s video testimonial.

Watch the video on YouTube.

Building a Successful Customer Advocacy Program (Hint: It’s Not How You Think)

What’s better for getting your business’ name out there and boosting sales than having a killer business marketing plan with well-placed ads, zippy copy, and a slick design?

The answer is: having a group of dedicated real-world customers who use their own platforms to advocate for your business and its offerings.

Thanks to social media, reviewing platforms, and the steady rise of online presence, your customers have numerous avenues in today’s internet to help make (or break) your brand. Discerning prospective customers don’t trust faceless brands with no reviews. In increasingly saturated markets, one of the best ways to build your brand is not to advertise to your customers, but to turn them into advocates for your brand and services.

What’s the difference between advocacy and community?

Although they may go hand in hand, an advocacy program isn’t the same as a user community. User communities are more about connecting all of your end customers with one another, your teams, and the resources they need to be successful with your products; and about giving them an active forum to find support, both from their peers and your teams. But an advocacy program should be more selective about its members. Sure, at first, you may be happy just to get people involved so you can get your program off the ground; but the ideal customer for your advocacy program isn’t just an average user with little investment in the product. Instead, it’s someone whom you can recognize as a power user; someone who is invested in the success of your product as being integral to their own success, and will, therefore, be more likely to help evangelize your wins and also bring enhancement requests, unanticipated requirements, bugs, and other worthwhile concerns to your attention.

But how do you find these people? How do you keep them engaged once you do find them? And what does it look like to build an advocacy program that actually works for you and that your customers genuinely want to be a part of? We checked in with Emma Furtado, customer advocacy manager at Carbonite + Webroot, OpenText companies, for her take on the best tips to turn your savviest customers into your loyal advocacy partners who can’t wait to spread the word about your amazing products and efforts.

Top 4 Tips for Building a Successful Customer Advocacy Program

Tip #1: Take your time.

According to Emma, step one is recognizing that doing anything right takes time. “You can’t build a successful advocacy program overnight,” she clarifies, “you’ll need to have at least one employee, maybe even a team, depending on the size of your business and program goals, dedicated to research and relationship-building. You should also think about coordinating across teams. Very few customers want to be cold-called to take part in an advocacy program. Take advantage of the relationships your sales reps and engineers have already built; start working with them to identify power users and have them make an introduction so that you don’t have to start building the relationship entirely from scratch.”

Tip #2: Figure out your goals.

Sometimes in business, we end up with the desire to do something without fully understanding why it’s necessary or what it can do for us. “The point of an advocacy program isn’t to just being able to say you have one,” Emma explains. “It needs to be doing something for you and for your advocates. So, start with the basics around your own needs. Are you trying to build brand awareness, get stronger product feedback, or something else? Ask yourself how this program could boost efforts that your team is already working towards. After you fully outline why you’re doing it, you can start determining realistic goals, deliverables, and KPIs to measure the progress of your program. And once you have those pieces in place, you can start working to determine how best to engage with your customers to develop the kind of program that can achieve those goals.”

Tip #3: Hand-pick your members

As mentioned previously, when your program is in its infancy, you might choose to have a sort of volunteer enrollment phase just to get people in the proverbial door. But Emma warns that, to actually meet your objectives, you need to make sure you’re bringing in customers who will work with you and make good brand advocates. “Not every customer meets that criteria, and that’s okay. Each customer will want to engage with us differently. Your job here is to identify the people who would make good advocates and be willing to be active for your brand in one way or another. A good place to start is by looking for folks who are already engaged in customer-facing programs, such as product betas; who have already provided a Net Promoter Score (NPS); who recently responded to a survey; and/or people who are already active in your industry through blogs or social media.”

Tip #4: Give customers incentives, not bribes.

It sounds rational to entice advocates to your program with exclusive swag or even free software. That’s not the worst thing you could do; but quality brand advocates are the ones who do it to get the word out, help their fellow IT pro, and improve the products we all use, regardless of whether they have a sweet, company-branded vacuum-insulated stainless steel tumbler for their morning coffee. “A good advocacy program isn’t about getting any old kind of engagement with your wider audience,” Emma says, “it’s about creating a mutually beneficial situation between your business and a select group of highly-invested power users. Those users aren’t doing it for the swag. They’re doing it because they believe in your mission; or because they love your products and want to help guild your roadmap; or because they feel they represent unique concerns and feel an obligation to share that voice; or because they want chances to increase their own expertise or presence in the space. There are so many reasons that have nothing to do with free stuff.”

Summary

While customer advocacy can’t entirely replace your normal marketing spend line items, creating an advocate program can make all the traditional line items significantly more effective. It is an exciting and important opportunity to level up your marketing efforts by identifying and leaning on your brand evangelists, who effectively share the marketing burden with you.

“Figure out where your advocates are and go there. Talk to them about their businesses and goals. Show them you’re invested in their success, with or without your products. You’ll have an advocate for life.”

– Emma Furtado, customer advocacy manager, Carbonite + Webroot, OpenText companies

Keep in mind: an advocate program cannot succeed as a siloed effort. Customer advocacy works best when it supports your marketing efforts and product development. You can use the real-world customer input to inform your understanding of how customers want to be interacted with, improving the success of marketing programs and return on spend. Additionally, you can use the same feedback forum to guide how you use marketing and product development resources and pivot quickly on a leaner budget. By tailoring the overall customer journey to best serve their unique preferences and needs at each stage, you demonstrate to your base how highly you value their input. Ultimately, these actions serve to build a better experience for the customer overall, i.e., better reputation, brand recognition, and market posture for you.