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Summer is upon us. For some, summer is all about physical fitness. While exercise is essential to our overall well-being, we shouldn’t forget about our digital fitness, either. Just as our bodies serve our needs and help us go about our daily lives, so too do our computers and digital systems. And they deserve the time and effort it takes to make them as healthy as they can be. With that in mind, we talked with Webroot Security Analyst, Tyler Moffitt about digital fitness – and cyber resilience – for individuals and businesses. Be sure to add the following tips to your summertime fitness goals.

How is cyber resilience analogous to physical fitness?

Cyber resilience is all about having a robust security posture and making sure you take care of your digital presence with your internet-connected devices and accounts. These are all parallels with physical fitness in that it’s a life choice and not something you can just do only once in a while.

What are the things we can do to maintain healthy digital lifestyles?

Take care of devices and accounts, be it work or personal. Use two-factor or multi-factor authentication (2FA/MFA) whenever possible and never re-use passwords across multiple accounts. Using password phrases is one of the best ways to create long and unique passwords. Length is strength. Backing up and encrypting confidential data and using virtual private networks (VPNs) are great best practices as well.

What are the consequences of neglecting to maintain a healthy digital lifestyle for both individuals and businesses?

The risk of being infected with malware or having accounts breached skyrockets. This can then cascade to a whole organization, resulting in its data being held for ransom. Someone may even be held responsible and could perhaps even lose their job. There’s also a risk of criminals committing identity theft against you, which can be very costly.

Exercise is only helpful if it’s done on an ongoing basis. What ongoing practices should people be mindful of to protect themselves digitally?

A few things come to mind:

• Use reputable layered security
• Embrace user education
• Lock down remote connections
• Disable what you don’t use
• Do inventory and patch management
• Have multiple backups
• Educate yourself and, if applicable, your workforce

We’re supposed to undergo regular doctor checkups to ensure we’re maintaining a healthy lifestyle. Are there “checkups” people can perform to gauge the status of their digital health?

Education! Specifically, security awareness training. We recommend phishing simulations to test yourself and ensure you can tell the difference between a standard, benign email and a phishing scam. Also, educational courses help you understand the current threat landscape and how criminals try to trick you. Cyberthieves are always adapting their approaches as people become more educated, so it’s important stay informed about the latest tactics.

There’s only so much we can do on our own before we have to seek medical intervention from a doctor. What are the scenarios where people may want to reach out to an IT expert to address a digital health issue?

Whenever you’re unsure of something, ask – just like you would with a doctor. If you’re unsure of something going on with your body, you would ask the doctor for more info. The same holds true for your digital life. If you receive an email that you think might be phishing but are unsure, don’t just click and hope for the best. Immediately ask an IT professional who can advise you. And do the same when handling or storing sensitive information. Make sure the methods you use to transmit and store data are encrypted. For handling business data, find out what your organization’s data retention policy is and make sure you’re complying with it.

Carry it forward

Summer motivates us to get fit more than other times of the year. But just like physical fitness is best when it’s practiced year-round, so is digital fitness. Cyberthieves don’t take breaks at any time of year. And neither should you when it comes to practicing good cyber resilience behaviors.

Anyone who has spent late nights scrolling through their social media feed or grinding on video games knows one thing is true: Technology can be a good thing, but only in moderation. Like too much of anything, spending a lot of time on the internet or social media can lead to unhealthy consequences. Since May is mental health awareness month, we thought it would be a good time to remind ourselves of the importance finding a healthy balance when it comes to using technology.

Social distancing on social media

The global coronavirus pandemic continues to test our own personal resilience. While most of us are sheltering at home, we’re also relying more and more on technology for work and staying connected to family and friends via virtual conferencing and social media. But too much social media can be a bad thing, too.

The more scientists study social media use, the more they find negative side effects:

• Young people who use social media more than two hours a day tend to rate their mental health as fair or poor compared with less frequent users.
• Occasional users of social media are almost 3x less likely to be depressed than heavy users.
• People who restrict social media use to a half-hour a day have significantly lower depressive and anxiety symptoms.

If you’re someone who finds periods of abstention reinvigorating, you may want to add a digital detox to go along with New Year’s resolutions and Sober October.

Data loss blues

When you spend a lot of time on a computer, it’s only a matter of time before you lose something important. It could be financial documents, or an album of precious family photos, or maybe a big work presentation. Worse yet, you could have your entire system taken over by ransomware. Stressed yet? You’re not alone. We asked IT pros what they would rather lose than their data and here’s what they had to say:

Things IT pros would rather lose than data:

• Internet connection
• Cell service
• Internal organ
• Wedding ring
• Robot lawnmower
• Bacon

That’s right. Bacon! Kidding aside, losing data can be stressful. And many businesses don’t survive after major data loss. That’s why using strong cybersecurity solutions, like cloud-based antivirus, is so important, as is backing up the important files and folders on your computer. Do it for the sake of your data, or do it for the bacon, but just do it! You’ll thank us.

Technology never sleeps

If you think it’s hard for those just using technology, think of the people who have to work in technology. If you’ve ever thought about a career in tech, you better like the night shift. Technology never sleeps. The best time to perform upgrades or installations is late at night when most users are offline and there’s less traffic on the network. Want to launch a new website? Midnight is probably the best time. But all this late-night system testing and debugging can lead to loss of sleep and, in turn, an unhealthy dose of stress.

And it’s not just tech pros doing tech things late at night. If you’re up late scrolling your feed and posting comments, you may not be sleeping as well as you should. The blue light from phone screens and computers reduce your levels of melatonin, which is the hormone that controls your sleep. And lack of sleep can lead to several harmful side-effects, including:

• Anxiety, insomnia, depression, forgetfulness
• Impaired thinking and slow reaction time
• Increased risk for heart disease, high blood pressure, stroke and diabetes
• Sleep apnea, low testosterone and decreased sex drive
• Skin lines, dark circles under the eyes, weight gain

So, avoid using tech too close to bedtime if you can. Reduced stimulation works wonders for good sleep habits. The news will still be there in the morning.

There’s an app for that

It’s not all doom and gloom when it comes to technology and mental health. In fact, advancements in health technology are emerging at a rapid rate. One area of progress is apps that help people with mental health issues. The National Institute of Mental Health has identified several promising trends, including:

• Apps that provide tools for managing stress, anxiety and sleep problems
• Cognitive remediation apps that help people develop thinking and coping skills
• Illness management apps that put trained health care providers in touch with patients
• Mindfulness, meditation and relaxation apps

Resilience online and offline

It’s a measure of our personal resilience when we’re able to persevere through something as disruptive as coronavirus. Having social media and the internet can help. But we have to be mindful to avoid overdoing it. We also have to be careful to protect the digital devices we’ve come to rely on with appropriate cybersecurity. That’s cyber-resilience. And it can do wonders for your peace of mind and your overall mental health.

The last thing you want to do when you get a new computer, mobile device, or tablet is spend a lot of time setting it up. But like any major appliance, these devices are something you want to invest a little time setting up properly. Often, they’re not cheap. And you want them to last. So, before you jump online and start shopping, gaming, or browsing, take some time to ensure your device is ready for anything the internet can and will throw at it.

There’s a caveat, though, of which Webroot security analysts are quick to remind users. “Even if you’ve taken every precaution when it comes to configuring your new device,” says Webroot Threat Research Analyst Connor Madsen, “it’s important to remember that proper online etiquette is essential to your security.”

“Clicking on links that don’t seem quite right, opening attachments from unknown senders, or otherwise ignoring your best security instincts is a good way to undermine any effective online security protection.”

Connor Madsen, Threat Research Analyst

For best results, in addition to the warning issued above, here are five tips for making sure your device, and the important files stored within it, are safe from common risks.

#1 – Update software

The first thing you’ll want to do is make sure the operating system on all your devices is up to date. One of the most common methods hackers use to launch attacks is exploiting out-of-date software. Failing to install periodic patches and software updates leaves your new device vulnerable to the numerous threats lurking on the web. Depending on how old and out-of-date your device is, it may take a while for applications to update. However long it takes, it’s preferable to the hassle and expense of having to undo an infection after it’s bypassed your security perimeter.

#2 – Enable firewall

Speaking of your security perimeter, the first line of defense along that perimeter is your firewall or router, if you’re using one. A router works as a firewall for the devices connected to it. But, if you’re not using a router, make sure your firewall is enabled to protect you from malicious traffic entering your network. This is different from an antivirus, which protects you from malicious files.

#3 – Install antivirus

Malicious files can be disguised as attachments in an email or links on the web, even the apps you download. So, it’s important to have an antivirus solution to protect your new computer. Malware attacks like ransomware make constant news these days. And everyone’s a target, from individual users to local businesses, hospitals, or municipalities. The cybercriminals launching these attacks are constantly changing, evolving threats to be more sophisticated and harder to detect. That’s why it’s important to keep your antivirus as up-to-date as your operating system and other applications.

#4 – Back up

Once you have your operating system and applications updated, your firewall enabled and an effective anti-virus application, you can begin using your computer safely. But there’s one more thing you need to consider if you’re going to be creating and storing important documents and work material on your new machine. Any new files on your computer will need to be backed up. That’s when you make a copy of the contents on your machine and store it in a safe place just in case you lose the original or it becomes infected by a virus. Since no single security solution can be 100 percent effective, it’s best to have a backup copy of important files. The thing is, you don’t want to have to decide what’s worth backing up and what’s not. That’s far too labor-intensive and it introduces the possibility of human error. Your best bet is to use a solution that’s designed for this purpose. A true backup solution protects files automatically so you don’t have to remember what you copied and what you didn’t. It also greatly simplifies file recovery, since it’s designed for this purpose.

#5 – Wipe your old device

Just because you have a shiny new toy doesn’t mean you can forget about your old machine. Before you relegate it to the scrap heap, make sure there’s nothing important or confidential on it you wouldn’t want someone to have access to. You could have old passwords saved, tax records, or sensitive work documents that you wouldn’t want shared. The best way to do this is to wipe the contents of your old device and reinstall the operating system from its original state.

Seem overwhelming? If so, it’s best to remember that one of your strongest cybersecurity tools is common sense. While things like an antivirus and backup strategy are essential for maintaining good cyber hygiene, remember Madsen’s advice.

“If it seems like an offer that’s too good to be true, or something about a link or file just doesn’t seem right, don’t click or download it. Trust your instincts.”

The holiday shopping season is prime time for digital purchases and cybercriminals are cashing in on the merriment. With online shopping officially becoming more popular than traditional in-store visits this year, all signs point to an increase in cyberattacks. It’s more important than ever to be mindful of potential dangers so you can avoid getting Scrooged when buying online. Follow these top tips for secure online shopping.

Want to give the gift of cybersecurity? Internet Security Complete includes Identity Shield, designed to protect your browsing, shopping, banking, and social media.

Only use credit cards. If your debit card gets compromised, it has the potential to cascade in catastrophic ways; automatic bill payments may bounce or overdraft protections may drain secondary accounts. Some banks also have strict rules about when you need to notify them of suspected fraud, or else you could be liable for the costs.

On the other hand, the Fair Credit Billing Act provides some protections for consumers from unauthorized charges on credit cards. Additionally, it’s much easier to have your credit card replaced with new, uncompromised numbers and details than it is with bank account info.

Be cautious of deal and discount emails. During the holidays, there’s always a spike in physical and electronic mailers about special deals. At this point, we’re all used to that. We might even wait to buy something we want, knowing that it’ll probably go on sale during holiday clearance. Unfortunately, criminals use this expectation against us by sending cleverly crafted phishing emails to trick us into compromising our data.

Always be cautious about emails from unknown senders or even trusted third-party vendors, especially around the holidays. Always navigate to the deal website separately from the email — don’t just click the link. If the deal link can only be accessed through the email, it’s best to pass up on those supposed savings. It is also prime time for emails offering “free giftcards” avoid those like the plague.

Never make purchases without HTTPS. Check the URL—if it doesn’t start with HTTPS, it doesn’t have SSL encryption. SSL (secure sockets layer) encryption is a security standard for sharing information between web servers and a browser. Without it, your private information, including your credit card number, can be more easily intercepted by cybercriminals.

Keep in mind: HTTPS only ensures that the data you send will be encrypted on the way, not that the destination is legit. Cybercriminals have started to use HTTPS to trick website users into a false sense of security. That means, while you should never send private or financial data through a site that doesn’t have HTTPS, you shouldn’t rely on the presence of HTTPS alone to guarantee the security of the page.

Don’t make purchases on devices you don’t personally own. If you’re using a borrowed or shared device, such as a computer at a library or a friend’s phone, don’t make any purchases. Even if it’s a seemingly safe device that belongs to a person you know and trust, you have no way of knowing how secure it really is. It’s pretty unlikely that you’ll encounter a lightning deal that’s worth the hassle of financial fraud or identity theft. So just wait on that purchase until you can make it on your own device.

Never use unsecured public WiFi for online purchases. Many public WiFi networks, like the ones at your local café, the gym, a hotel, etc., are completely unsecured and unencrypted. That means anyone with the know-how can easily track all of your online activities while you’re using that network, including any login or banking information. Even worse, hackers are capable of dropping viral payloads onto your device through public networks, which can then spread to your other devices at home.

Always use a VPN when you’re on public WiFi, if you have to use it at all. Otherwise, we suggest using a private mobile hotspot from your phone instead. (See our section on VPNs below.)

Use a password manager to create strong passwords. You can often stop a security breach from spreading out past the initial impact point just by using a trusted password manager, such as LastPass, which will help you create strong passwords. A password manager will create and store them for you, conveniently and securely, so you don’t have to remember them or write them down somewhere. Taking this step will help protect you from potential third-party breaches as well, like the one Amazon announced just before Black Friday in 2018.

Encrypt your traffic with a virtual private network (VPN). A VPN allows you browse privately and securely by shielding your data and location in a tunnel of encryption. So even if you are unwittingly using a compromised network, such as the unsecured public WiFi at your favorite morning coffee stop, your VPN will prevent your private data from being scooped up by cybercriminals. But be sure you’re using a trusted VPN—many free options secretly collect and sell your data to turn a profit.

Install antivirus software and keep it up to date. A VPN will protect your data from being tracked and stolen, but it can’t protect you if you click on a malicious link or download a virus. Make sure your antivirus software is from a reliable provider and that it’s not only installed, but up to date. Most antivirus products today will even update themselves automatically (as long as you don’t turn that feature off), so make sure you have such settings enabled. It may make all the difference when it comes to preventing a security breach.

Keep a close eye your bank and credit accounts for suspicious activity. The fact of the matter is that the holiday season causes a peak in malicious online activity. Be proactive and check all of your financial records regularly for suspicious charges. The faster you can alert your bank or credit provider to these transactions, the faster you can get a replacement card and be back on your merry way.

Don’t fall victim to cybercrime this holiday season. Be mindful of all the links you click and online purchases you make, and be sure to protect your devices (and your data and identity) with a VPN and strong antivirus software!

Have you noticed a decrease in your child’s happiness or an increase in their anxiety? Cyberbullying might be the cause to these behavioral changes.

Bullying is no longer confined to school playgrounds and neighborhood alleys. It has long moved into the online world, thanks to the easy access to technology. Between Twitter, SnapChat, TikTok, Instagram, WhatsApp, or even standard SMS texts, emails and instant messages, cyberbullies have an overwhelming number of technical avenues to exploit.

While cyberbullying can happen to anyone, studies have shown that teens are usually more susceptible to it. The percentage of individuals – middle and high school students from across the U.S. — who have experienced cyberbullying at some point, has more than doubled (19% to 37%) from 2007 to 2019, according to data from the Cyberbullying Research Center.

Before you teach your kids how to respond to cyberbullying, it is important to know what it entails.

Check out our Cybersecurity Education Resources

What is Cyberbullying?

Cyberbullying is bullying that takes place over digital devices like cell phones, tablets, or computers. Even smaller devices like smartwatches and iPods can facilitate cyberbullying. Today, social media platforms act like a breeding ground for cyberbullying.

Cyberbullying usually begins with teasing that turns to harassment. From there it can evolve in many ways, such as impersonation and catfishing, doxxing, or even blackmail through the use of compromising photos.

Catfishing is the process of creating a fake identity online and using it to lure people into a relationship. Teens often engage in impersonation online to humiliate their targets and it is a form of cyberbullying.

Doxxing is used as a method of attack that includes searching, collecting and publishing personal or identifying information about someone on the internet.

Identifying the Warning Signs

When it comes to cyberbullying, just like traditional bullying, there are warning signs for parents to watch for in their child. Although the warning signs may vary, Nemours Children’s Health System has identified the most common ones as:

• being upset or emotional during or after internet or phone time
• being overly protective of their digital life and mobile devices
• withdrawal from family members, friends, and activities
• missing or avoiding school 
• a dip in school performance
• changes in mood, behavior, sleep, or appetite
• suddenly avoiding the computer or cellphone
• being nervous or jumpy when getting an instant message, text, or email
• avoiding conversations about their cell phone activities

Remember, there are free software and apps available to help you restrict content, block domains, or even monitor your child’s online activity.

While having a child who is being cyberbullied is every parent’s nightmare, it’s equally important to understand if your child is cyberbullying others.

Do you believe your child is a cyberbully? That difficult and delicate situation needs its own blog post—but don’t worry, we have you covered.

You’ll also find many cyberbullying prevention and resolution resources on both federal and local levels, as well as support from parents going through similar issues on our community forum.

Preparing your kids for a world where cyberbullying is a reality isn’t easy, but it is necessary. By creating a safe space for your child to talk to you about cyberbullying, you’re setting the foundation to squash this problem quickly if it arises.

With major advancements in communication technology, many of us are fortunate to be able to work from home. Working from home can be a huge productivity boost—saving you gas and time by not commuting, plus you get to work more on your own terms. If you’re able to work from home here are five tips to make sure you stay productive and feeling good in your home office.

Evaluating cybersecurity for your home or business? See how 1,600+ IT pros rank all the top competitors against key performance metrics.

Get Comfortable

Not so comfortable that you fall asleep, but we all know how miserable an uncomfortable office chair can be. By working at home, you have the opportunity to completely build your own environment. That means finding the right furniture for you. 

If you’re looking for a high-quality office chair, an underrated place to look is gaming chairs, which were built for long hours of sitting. However, a high-quality chair from your local furniture store would likely also do the trick.

Or, maybe instead of sitting all day, you prefer to stand. Luckily, there is an abundance of standing desks available for your choosing, many of which are easily adjustable so you can alternate between sitting and standing.

In addition to ergonomics, you also want to think about how to decorate your home office. For example, having plants in your office can actually help reduce stress and improve productivity. If you can, try to choose a room that has lots of natural lighting, which can help you stay healthy, concentrated, and even sleep better at night.

However you want to set up your home office, it’s important that you do what’s most comfortable for you. 

Limit Distractions…But Not Too Much

If you’re going to be working from home, you may have to deal with more distractions than you would in the office, especially if you have pets or family moving around the house. Because of this, it’s important you try to limit distractions, not letting your eyes wander to the television or Facebook. After all, you may be the only one keeping yourself accountable.

If you have people in the home who could be distracting, make sure you choose an office space that has a door, possibly in a more remote part of the home, rather than working in common spaces. It’s a good idea to also ask your friends and family members to respect your work hours.

At the same time, you will need breaks from time to time, so don’t be afraid to keep distractions at hand, but out of sight. If you know that you struggle with concentration without someone looking over your shoulder, there are a number of apps you could try that help promote focus and productivity. 

Secure Your Devices

Now that you are in charge of your own office, you may also be in charge of making sure that it is secure. Namely, you want to make sure you have proper cybersecurity measures in place. This will help you keep peace of mind while you’re working, but also ensure you’re not derailed by cybercriminals or unexpected computer failures.

First and foremost, you want to make sure your devices and data are protected with a consumer antivirus (AV) or endpoint protection. If your company consists only of you or you are working remotely from your personal computer, a consumer AV may be right for you. However, if your company has a few employees and you need to manage multiple endpoints, a business endpoint solution is a better option.

Regardless of which solution is right for you, it’s important to remember that all security products are not created equal. The top antivirus and endpoint protection products are cloud-based, have a small digital footprint—meaning they won’t slow down your computer—are actively protecting against known and never-before-seen threats, and are able to reverse any damage that occurs if your device is compromised.

Another measure you should consider is backing up your data. While this can be done using a physical external hard drive, they can also be compromised when plugged in. The best option is using a cloud-based backup and recovery service.

Ransomware attacks alone increased over 350 percent in 2017 and have since become more sophisticated, targeting larger victims including government organizations. Given that, protecting your devices and your data is no longer a luxury. It’s a necessity.

Declutter Often

We all know how cluttered a desk can get. Depending on your job, you may have papers strewn about, multiple desktops, or a pile of sticky notes in shorthand you can no longer quite decipher. But a cluttered environment can lead to a cluttered mind. 

In fact, Lynne Gilberg, a professional organizer in Los Angeles, CA told WebMD, “Clutter is bad for your physical and mental health…A lot of people express that they are overwhelmed. They become nonfunctional and nonproductive.” It’s important to keep your area organized and tidy to be more productive and creative in the long run.

Plus, remember that this is still your home, and you may not want your family or guests to consider your office an eyesore. If you’re ever overwhelmed by chaos in your home office, here are some tips for helping clean up your work area.

Separate Personal and Professional

When working from home, it’s easy to blur the lines between your personal and professional lives. However, it is important that you resist this tendency to blend the two. Thinking too much about work at the dinner table can disconnect you from family and friends. And managing day-to-day family tasks while on the clock can hurt productivity.

You may want to establish strict working hours to help keep your two home lives separate. Let’s say from 8-5 you concentrate on work and then, after five p.m., you concentrate on your family, friends, and anything else that may need to get done around the home. 

Looking to build a more complete, detailed schedule? The New York Times highlighted some tips for building a work-from-home schedule that will help you stay on task and stay productive.

Some Final Tips for Your Home Office

• Consider getting exercise equipment for short breaks. Things like resistance bands, small weights, or even a treadmill can help keep your blood flowing on a long work day.
• Stock up on supplies. You’ll still need pens, paper, and other work supplies in your home office. Make sure you are always stocked.
• Dress for work. Just because you have the option to work in your underwear, doesn’t mean you should.

To learn more about how criminals are targeting the healthcare industry, as well as what needs to be done about it, check out the second installment of this blog: Healthcare Cyber Threats That Should Keep You up at Night.

In May of 2018, the General Data Protection Regulation (GDPR) came into effect in the EU. Seemingly overnight, websites everywhere started throwing pop-ups to inform us about their use of cookies and our privacy rights. While the presence of the pop-ups may be reassuring to some (and annoying to others), the real issue is that very few of these pop-ups give any explanation as to how the cookies are used or whether they inform marketing decisions. So, before you click “accept” on that next privacy policy notification, read our primer on all things related to cookies, pixels, and web traffic trackers.

Check out the Webroot Community for more tips on how you can manage these cookies.

What is a Cookie?

Cookies (aka. HTTP cookies, session cookies, browser cookies, web cookies, or tracking cookies) are used by almost all websites to keep track of site users’ sessions. While you might not like the idea that a website is tracking you, cookies actually provide a very convenient function. Without them, websites you regularly visit wouldn’t be able to remember you or what content they should serve you. For example, if you added items to an online shopping cart and then navigated away without purchasing, that cart would be lost. You’d have to go back and add everything all over again when you were finally ready to buy. If it weren’t for cookies, our web experiences would be entirely different (and much more frustrating).

In cases like the previous example, the use of tracking cookies is pretty benign and helps smooth the user’s online experience overall. So, if cookies can provide a beneficial service, why do we need privacy laws like GDPR? The answer is because of a specific type of cookie, i.e. third-party tracking cookies. These are created by domains other than the one you are actively visiting. They run silently in the background, tracking you and your online habits without your notice and compiling long-term records of your browsing behavior. These are typically used by advertisers to serve ads “relevant” to the user even as they navigate unrelated parts of the web.

Who Serves Cookies and Why?

By far the most prolific servers of third-party cookies are Google and Facebook. To help businesses target and track advertisements, both Google and Facebook both suggest embedding a tracking pixel—which is just a short line of code—into business websites. These pixels then serve up cookies, which allow the site owner to track individual user and session information.

The tracking doesn’t stop there. To optimize their marketing tools for all users, Google and Facebook both track and store this data in their own databases for processing through their own algorithms. Even if you’re not currently logged in to Facebook, your session data can still be tracked by your IP address.

What is People-Based Targeting?

Google and Facebook’s ad platforms work incredibly well because they pair cookie data with an existing bank of user data that most of us have willingly (or unwillingly) given them. Your Facebook account, Instagram account, Gmail, and Google Chrome accounts are all linked to larger systems that inform sophisticated advertising networks how to appeal to you, specifically, as a consumer. This way, websites can serve you ad content you’re likely to click on, no matter which sites you’re actively visiting. Combining traditional cookie tracking with these types of in-depth user profiles is called “people-based targeting” and it’s proven to be an incredibly powerful marketing tactic.

How to Protect Your Data

The sad truth is that you’ll never fully escape tracking cookies, and, frankly, you probably wouldn’t want to. As mentioned above, they streamline your online experiences in a pretty significant way. What you can do is reduce the breadth of their reach in your digital life. Here are a few key ways to do that.

1. Stay vigilant. Be sure to read the privacy policies before you accept them. This advice goes beyond the GDPR-compliant pop-ups that have become so prevalent in the last year. Keep in mind that tech giants are often interconnected, so it’s important to be aware of all the privacy policies you’re being asked to accept.
2. Clean house. You don’t have to do it often, but clear your cookie cache every once in a while. There are plusses and minuses here; clearing your cache will wipe away any long-term tracking cookies, but it will also wipe out your saved login information. But don’t let that deter you! Despite that sounding like a hassle, you may find your browser performance improves. Exact steps for how to clear your cookies will depend on your browser, but you’ll find plenty of guides online. Don’t forget to clear the cache on your mobile phone as well.
3. Use a VPN. Most of all, we recommend installing a virtual private network (VPN) on all of your devices. VPNs wrap your web traffic in a tunnel of encryption, which will prevent tracking cookies from following you around the web. Make sure you use a reputable VPN from a trusted source, such as Webroot® WiFi Security. A number of the supposedly free VPN options may just sell your data to the highest bidder themselves.

Cookie tracking and digital ad delivery are growing more sophisticated every day. Check back here for the latest on how these technologies are evolving, and how you can prepare yourself and your family to stay ahead.