Throughout the last couple of years, the persistent demand for geolocated traffic coming from both legitimate traffic exchanges or purely malicious ones — think traffic acquisition through illegally embedded iFrames — has been contributing to the growing market segment where traffic is bought, sold and re-sold, for the sole purpose of monetizing it through illegal means.
The ultimately objective? Expose users visiting compromised, or blackhat SEO-friendly automatically generated sites with bogus content, to fraudulent or malicious content in the form of impersonations of legitimate Web sites seeking accounting data, or client-side exploits silently served in an attempt to have an undetected piece of malware dropped on their hosts.
A recently spotted cybercrime-friendly underground traffic exchange service empowers cybercriminals with advanced targeting capabilities on per browser version basis, applies QA (Quality Assurance) to check their fraudulent/malicious domains against the most popular community/commercial based URL black lists, and ‘naturally’ we found evidence that it’s already been used to serve client-side exploits to unsuspecting users.
More details:
PUA’s (Potentially Unwanted Applications) are often nuisance applications which serve little purpose other than using your computer as a gateway for online advertisements or as a catalyst to deliver annoying applications that may pester you to the point where you want to throw your computer out a window. Anti-Malware companies usually have pretty weak detection of these types of programs and have generally failed to protect their customers’ computers from this sort of bloatware. As a result, countless users have to suffer through agonizing pains of pop-up windows, webpage redirects, search redirects, and sometimes even bluescreens just to try and get their daily 
