The Argument for "Next-Gen"
Security experts, analysts, and vendors use a variety of jargon to describe the makeup of their next-generation endpoint security. Originally, the term referred to solutions that didn’t rely on traditional file scanning methods to detect threats.
But the term next-gen now also refers to cybersecurity solutions that use real-time predictive methods like machine learning (ML), artificial intelligence (AI), and behavioral analysis to increase prevention, efficacy, and speed. In some cases, the term extends to automated threat detection and response capabilities.
But the real question remains: “Is my endpoint protection highly effective at protecting me and my system from the sophisticated, multi-level attacks being used to infect devices today?” To accomplish that, you need next generation endpoint protection that examines every process on every device and counters all attack vectors to stop the malicious tactics now in use every day.
What is Next-Gen Endpoint Protection?
Next-gen endpoint protection is security able to effectively thwart high-velocity, high-volume, and multi-stage attacks targeting endpoint devices and data. Originally, the term was used to differentiate between older, signature-based endpoint security solutions and those which used real-time detection methods enabled by the cloud, like AI and machine learning.
Next-gen endpoint security software features typically include automated detection and response (ADR) or endpoint detection and response (EDR) capabilities for monitoring and protecting against advanced threats. Other important characteristics include behavioral analysis, ransomware protection, and anti-script/anti-exploit capabilities.
How Our Next-Gen Endpoint Security Works
The Elements of Next-Gen Threat Detection
The 1st Next-Gen Endpoint Protection
In 2011, Webroot launched a completely re-architected and unique endpoint security solution to replace our traditional, signature-based antivirus products. In doing so, Webroot became the first cloud-based cybersecurity vendor using an advanced machine learning-based threat intelligence platform to deliver highly automated threat prevention and protection.
Since then we have continually evolved and enhanced our prevention and protection capabilities to increase efficacy, efficiency, and ease of use. This approach is highly attractive for small to medium-sized businesses and managed service providers because it arms them with a next-generation endpoint security solution that just works, effectively stopping attacks designed to compromise both users and their devices.
For a complete list of the advanced endpoint protection features of Webroot® Business Endpoint Protection, download the datasheet here.